Grace is a 23-year-old music industry creative based in Melbourne, passionate about transforming sound into story. With a background spanning visual branding, creative direction, A&R, and fan engagements, she helps artists build worlds around their music — from the first visual spark to the final merch drop. Whether it's photography, video, consulting, or crafting a marketing moment that connects, she lives for the process of helping artists discover who they are and how they want to be seen.

Where your sound finds its story.

Where your sound finds its story.

Services

  • From intimate portraits to chaotic tour moments, I capture the heart of your project. Whether it’s album art, live shows, or behind-the-scenes, my photography tells the story behind the sound.

  • From music videos and live sessions to shoots and stage visuals, I help shape the narrative and guide the creative from concept to execution — so your vision hits how it’s meant to.

  • Merch your fans will actually wear and use. I design meaningful, stylish pieces that feel true to your brand — more than a logo tee, it’s an extension of your world.

  • One-on-one world-building for your brand. We’ll dive deep into your identity, visuals, and values — you’ll walk away with a tailored branding deck outlining your creative pillars and aesthetic direction.

  • Together, we’ll define your target audience and explore how to truly connect with them. It’s more than strategy — it’s about building a community around what makes you, you.